Visitor analytics in city of Helsinki websites

Visitor analytics in city of Helsinki websites. The websites include, for example, the city’s main website hel.fi, the Youth Helsinki website that compiles the content for young people, the Helsinki Channel for webcasts and event recordings and the geographic data service kartta.hel.fi. Under Data and Resources, there is a list in CSV format of all the websites of the city for which visitor analytics is available.

The data contains information on, for example, the number of visitors to the website, the number of visits, the number of actions and the average time spent on the website. The data is obtained from Matomo, a web analytics monitoring tool.

The data is available for each month in three different files. The files are named with the year-month principle (YYYY-MM). The file is automatically updated daily at 02:00. The report contains data for the current month up to the previous day.

Data can be accessed by finding the desired month file in this directory: https://datastore.hri.fi/index.html?prefix=Helsinki/kanslia/kavijaanalytiikka/

For example, data from January 2022 can be downloaded from these links:

• https://datastore.hri.fi/Helsinki/kanslia/kavijaanalytiikka/matomo-export-2022-1-devices.json
• https://datastore.hri.fi/Helsinki/kanslia/kavijaanalytiikka/matomo-export-2022-1-sites.json
• https://datastore.hri.fi/Helsinki/kanslia/kavijaanalytiikka/matomo-export-2022-1-visits.json

Data attributes by file

ID_lista_Matomo (explanations of id numbers of other files)

• idsite = Identification number of the website. Corresponds to the key and idsite fields in other files.
• name = Name of the website. Corresponds to the label field in the Sites file.
• main_url = Website URL.
• ts_created = The date the site was connected to the Matomo tracking tool.

Visits (general metrics)

• key = Page ID in Matomo.
• nb_uniq_visitors = Number of unique visitors.
• nb_users = Number of unique active users (visitors with a known username/ID). If you do not use a User ID, this meter is set to zero.
• nb_visits = Number of visits (30 minutes of inactivity is counted as a new visit).
• nb_actions = Number of actions (page views, links and downloads).
• nb_visits_converted = Number of visits that generated the goal.
• bounce_count = Number of visits that ended immediately (viewing only one page).
• sum_visit_length = Total amount of time spent in seconds.
• max_actions = The maximum number of actions during the visit.
• bounce_rate = Ratio of site visits that ended immediately to the number of visits (see bounce_count).
• nb_actions_per_visit = Number of actions per visit.
• avg_time_on_site = Average amount of time spent on a given page in seconds.

Sites (pages ranked most visited to least visited)

• label = Page name in Matomo.
• nb_visits = Number of visits (30 minutes of inactivity is counted as a new visit).
• nb_actions = Number of actions (page views, links and downloads).
• nb_pageviews = Number of page views.
• revenue = Total revenue for the goals.
• visits_evolution = % change from previous equal period.
• actions_evolution = % change from previous equal period.
• pageviews_evolution = % change from previous equal period.
• revenue_evolution = % change from previous equal period.
• idsite = Page Matomo ID.
• main_url = Address specified for the page in Matomo.

Devices (metrics sorted by device type)

• label = Device type (e.g. desktop/smartphone/tablet/portable media player/phablet).
• nb_visits = Number of visits (30 minutes of inactivity is counted as a new visit).
• nb_actions = Number of actions (page views, links and downloads).
• max_actions = The maximum number of actions during the visit.
• sum_visit_length = Total amount of time spent in seconds.
• bounce_count = Number of visits that ended immediately (viewing only one page).
• nb_visits_converted = Number of visits that generated the goal.
• sum_daily_nb_uniq_visitors = The sum of the daily numbers of individual visitors over the selected period. Matomo does not process individual - visitors during the entire period.
• sum_daily_nb_users = The sum of the numbers of daily visits over the selected period.
• segment:deviceType=desktop/smartphone/tablet/portable media player/phablet = Defines a custom segment to filter reports with (sort by devices).
• logo:plugins\/Morpheus\/icons\/dist\/devices\/desktop/smartphone/tablet/portable media player/phablet.png = Logo displayed in Matomo for the - device in question.